Improving the gender balance within a Digital Customer Experience practice
Following a workshop with the client, we produced two comprehensive market maps identifying the female Digital Engagement Management talent within an agreed group of target companies; and the female Technical talent across a broad range of Consultancies, Technology Companies and Start-up to Scale-up’s.
Delivered 3 female Digital Engagement Manager hires & 2 female Technical Lead hires.
In collaboration with the leadership team, we developed personalised messaging and designed a set of questions that would enable us to provide valuable insights into the perception of the client within the digital community; we then analysed the responses to understand why it was challenging to attract female technical talent.
We conducted comprehensive go to market activity and engaged with a large number of target candidates in the market.
“In collaboration with the leadership team, we developed personalised messaging and designed a set of questions that would enable us to provide valuable insights into the perception of the client within the digital community; we then analysed the responses to understand why it was challenging to attract female technical talent.“
