Improving the gender balance within a Digital Customer Experience practice

Problem statement:​

We were retained by a global consultancy to advise on how they could attract address the gender imbalance within their Digital Customer Experience practice.​

Only 10% of the team were female and they had previously struggled to identify, attract and secure strong female talent​

What we did:​

Following a workshop with the client, we produced two comprehensive market maps identifying the female Digital Engagement Management talent within an agreed group of target companies; and the female Technical talent across a broad range of Consultancies, Technology Companies and Start-up to Scale-up’s.​

In collaboration with the leadership team, we developed personalised messaging and designed a set of questions that would enable us to provide valuable insights into the perception of the client within the digital community; we then analysed the responses to understand why it was challenging to attract female technical talent. ​

We conducted comprehensive go to market activity and engaged with a large number of target candidates in the market​

Outcomes:​

Provided detailed insights into the perception of the client and in particular within the technical community, where brand recognition was low and there was a negative perception of consultancies. ​

Made a number of recommendations which would enable them to raise their brand profile and better engage with the technical community​

Delivered 3 female Digital Engagement Manager hires​

Delivered 2 female Technical Lead hires​